Competitive strategy of the enterprise: essence, approaches and principles of formation

The article explores the concept of "competitive strategy enterprise", approaches to formation classification features competitive strategies and principles their development. Held analysis content strategy". Approaches a according main key characteristics identified in definitions foreign Ukrainian scientists have been agreed upon: obtaining advantage; achieving position; achievement level competitiveness. Suggested an enterprise" interpreted as model enterprise's behavior particular market, which is system planned actions that allows it provide necessary sales volumes, profitability, growth rates Justified expediency taking into account process developing strategy: consistency, balance, adaptability, complexity, transparency, flexibility, manageability, control, innovation, stages for enterprise: 1) collecting information about external internal environment; 2) structuring subsequent environments; 3) development selection strategic alternatives; 4) comparison developed with initial goals chosen alternative; 5) implementation through specific action plan; 6) monitoring 7) experience gained being implemented - accumulation experience. Recommendations given at enterprise.